LOW TIDE seltzer co. CONCEPT work
Low Tide Seltzer · Concept

Self-initiated campaign concept. Not a real client.

We start with what's actually true about your business. Then we make it impossible to ignore. MULN is a founder-led creative studio building brands, websites, campaigns, and sales tools for companies that are better than their marketing looks.

Independent studioMetro Detroit, MIClients across the U.S.

Selected work

Fresh concepts

Four self-initiated projects in four different styles, made to show range. Every one is a concept, not client work.

How we help

Clear, then loud.

01.

Brand Strategy & Identity

Who you are, who it's for, and why anyone should care, turned into a brand you can actually use.

  • Positioning
  • Naming support
  • Logo & identity
  • Visual system
  • Voice & messaging
  • Brand guidelines
More on this
02.

Website Improvement

Your site is usually the first conversation. We make it clearer, quicker to scan, and easier to say yes to.

  • Site audit
  • Content rewrite
  • Page redesigns
  • Full redesigns
  • Landing pages
More on this
03.

Sales & Marketing Materials

The things your sales team presents from and leaves behind. Built to get used, not to sit in a drawer.

  • Sales decks
  • One-pagers
  • Brochures
  • Proposal templates
  • Trade show graphics
More on this
04.

Creative Campaigns

One sharp idea carried all the way through, from headline to the last social post.

  • Campaign concept
  • Headlines & copy
  • Art direction
  • Social & digital
  • Print & out-of-home
More on this
05.

Marketing Strategy & Consulting

A clear read on your audience, message, and channels, plus a plain answer on what to do next.

  • Marketing audit
  • Messaging framework
  • Channel plan
  • Workshops
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06.

Ongoing Marketing & Sales Enablement

A steady creative partner for the work that never really stops, for a small number of clients at a time.

  • Monthly creative support
  • Sales enablement
  • Content & updates
  • Template systems
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The studio

Small team. Big swings.

We're based in

Metro
Detroit

Working with

Businesses
nationwide

Led by

One founder.
No hand-offs.

Founder photoPlaceholder for a real portrait

MULN is independent and founder-led. The person on your first call is the one doing the strategy, writing, and design. We work with a lot of B2B and industrial companies, and plenty that are neither. All of them get ideas with a reason behind them.

More about MULN

Got something brewing?

Let's talk.

No perfect brief needed. Tell us what you're working on and where it's stuck. We'll come back with good questions and an honest read on whether we're the right fit.

Start a project