Prairie Line Seed
ConceptPrairie Line Seed is a fictional brand we invented to show how we think and work. It is not a client, and nothing here describes real results.
The made-up brief
A regional seed co-op's reps are carrying an aging binder and a different PDF for every crop. Growers want answers fast, usually from the tailgate of a truck.
The idea
Organize everything by field zone, not by product. Color means crop, the number means variety, and yield charts are big enough to read in bright sun.
The system works the same on a packet, a one-pager, and a trade show banner, so a rep can find the right answer in seconds.
What we made
- Seed guide
- Zone one-pagers
- Packet system
- Trade show banner
- Editable templates
Why it's here
How sales materials can be designed around the way a sales team actually works, instead of the way an org chart is arranged.
Next concept
Spoke & Spindle →
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