Low Tide Seltzer
ConceptLow Tide Seltzer is a fictional brand we invented to show how we think and work. It is not a client, and nothing here describes real results.
The made-up brief
A small-batch seltzer from a lake town wants a summer launch that feels local and doesn't look like every other can in the cooler.
The idea
Low Tide is about the slow part of summer. We built the whole campaign around one line, Drink it before the dock gets hot, and a sun character who is very clearly on vacation.
The line does the selling. The sun does the remembering. Everything else, from the cans to the social posts, just repeats those two things in different sizes.
What we made
- Campaign line and headlines
- Sun character
- Can system
- Poster and out-of-home
- Social kit
Why it's here
How one simple line can carry a whole campaign, and how a character gives a small brand something people actually remember.
Next concept
Gauge & Grit →
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